With all the weird and wonderful beauty trends in the world, you might be forgiven for wondering why you should bother with vitamin C. To put it simply, though, vitamin C is one of the most effective, economical and multi-purpose skincare actives that you could be using.

Here are a few reasons you should introduce vitamin C to your routine right now:

1. Boost collagen production

Collagen is the mysterious substance that keeps skin looking bouncy, plump and youthful. Collagen creams are great, but applying the stuff topically will only do so much good. Collagen creams function purely as humectants (or moisturisers to us simple folk). Applying vitamin C will actually increase your skin’s own production of collagen and keep you looking young and lovely.

2. Even your skin tone

Vitamin C is a great weapon against hyperpigmentation and uneven skin tone. It inhibits melanin production and prevents the oxidation of melanin in the skin. Liver spots be gone!

3. Prevent and heal sun damage

If you’re jetting off for a summer vacation, vitamin C will boost the efficacy of your sunscreen. As a powerful antioxidant, it will also protect your skin against the free-radical damage caused by sun exposure, preventing your transformation into a very tanned raisin.